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Hood N Healing Brand Board
Project type
Branding | Brand Identity
Date
April 2025
Location
Ventura Ca
Hood N Healing
Branding | Identity Design | Creative Direction
Hood N Healing is a lifestyle brand and soon to be podcast rooted in resilience, storytelling, and self-transformation. The brand blends raw street culture with soft spirituality. I developed the full brand identity, merginging bold typography and poetic symbolism to reflect the duality of "hood" and "healing". The aesthitic pulls from gritty textures and calming tones, capturing both struggle, softness, and rawness. Key elements include the split-font logo (Old English + Cursive) visual metaphors of growth through adversity, and acronyms like: Hustle, Overcome, Own, Dream.
